How to: brand names that resonate
Seems simple right? Click your fingers, and you have a name, register your name, make it official. Done.
Well, here’s what you should really be thinking about. Research, strategy and testing play a huge role in the task of creating a business name. Why? It’s simple, if you want your brand name to resonate and connect on numerous levels with your audience, you need to spend the time and ask yourself the following questions.
TEST YOUR NAME
Has it achieved a balance of playfulness and practicality
Have you considered the application of your name - where will it be used, seen and interacted with.
How will your audience react? Consider user testing.
Is it memorable?
Is it unique enough and authentic?
Is it easy to spell and say?
Is it thought provoking?
At Past & Future, we take the time to look at every element of your vision, goals, market and audience in order to tick all the right boxes and set you up for future success.
Oh, and we also have a great team of copywriters, more than capable of creating a name that is uniquely, authentically yours. What’s more our team can back it up with a creative and unique brand story that brings to life your strengths and what makes you special.
Image | Pinterest
Words | Georgie Overton
