THE PROJECT
ABOUT
Past + Future was engaged by Zest to develop a unique concept for their proposed showroom space, the concept needed to align with the brands existing identity and values.
DELIVERABLES
1 - Concept Design
2 - Space Plan & 2D Floor Plan
3 - 3D Visual Imagery
A CONCEPT FOR A PROJECT IS A COMMON THREAD. IT GIVES SHAPE AND MEANING TO THE PROJECT.
A JOURNEY OF BALANCE.
“The balance of great flavour and good taste are the pillars of our purpose” - Zest Coffee
Step into a surreal scene of balance. Immerse yourself in a rich colour palette; an eclectic, raw and organic exploration of materials and discover the perfect balance.
A textured vibrant interior reflects the emphasis on family within the values of Zest, and aims to foster inclusivity, relationships and culture for all coffeekind.
In line with the values of Zest, this space aims to unearth the diversity of coffee; enticing the coffee drinker to discover the flavours that make up their daily dose.
* MOODBOARD FOR INSPIRATIONAL PURPOSES ONLY
In order to develop the unique concept for this space that aligned well with the values of Zest, we spent the initial stages of the project researching and understanding Zest; the product, the brand, the audience and the value proposition.
